PALM SPRINGS, California — Coachella fashion may seem like an oxymoron, but for four designers, haute hippie is serious business
In a coup to fashion snobs everywhere, Pandora Jewelry launched their first fashion initiative with four New York-based brands: Plenty by Tracy Reese, Nanette Lepore, Whit, and Siwy, during the weekend’s festivities. The latter brand kicked off their fashion show earlier Friday with guests like actresses Jamie Chung and Victoria Justice with DJs, including Chelsea Leyland, spinning some beats
See also: How to copy your favorite Coachella style icons
“We want to connect with our customers and show them some great denim,” said Siwy COO, Alain Lafourcade. “We really liked the idea of doing a runway show that was consumer facing because a woman can see something on the runway and immediately go out and purchase it. She won’t have to wait six months for it to be in stores.” Read more...
More about Coachella Reported by Mashable 13 hours ago.
In a coup to fashion snobs everywhere, Pandora Jewelry launched their first fashion initiative with four New York-based brands: Plenty by Tracy Reese, Nanette Lepore, Whit, and Siwy, during the weekend’s festivities. The latter brand kicked off their fashion show earlier Friday with guests like actresses Jamie Chung and Victoria Justice with DJs, including Chelsea Leyland, spinning some beats
See also: How to copy your favorite Coachella style icons
“We want to connect with our customers and show them some great denim,” said Siwy COO, Alain Lafourcade. “We really liked the idea of doing a runway show that was consumer facing because a woman can see something on the runway and immediately go out and purchase it. She won’t have to wait six months for it to be in stores.” Read more...
More about Coachella Reported by Mashable 13 hours ago.